Computer Training “Reassuringly Pricey�?
It was the humourist Linda Smith who said, “I love Waitrose – it’s that little bit more expensive.�
Sad but true, until the recent credit crunch, all of us allegedly were sold the view that “Expensive equals quality�, or You get what you pay for�. The marketing boys had it all sewn up – imagine the luscious Marks & Spencer adverts, with “This is not ordinary food, this is….� At the other extreme, the stores cheap ranges were devoured by ultra thrifty shoppers but not by you and I.
In Computer training, the high end “luxury market� (aren’t they superior - if you can afford it - why else would they be so well known?) acknowledged that there are IT trainers around who’ll do it less expensively but be warned, it won’t be as good.
Then a short time passes, the economic future is uncertain, and all of a sudden value is all the rage! Discerning shoppers limit their trips to Waitrose, and instead head towards Aldi and Lidl. Investment bankers and their large bonuses are out of favour, and we all re-evaluate what we buy.
Maybe we’ve been taken in by companies charging more? Dig a little further into the British Computer training market, and there’s a lot to discover. Just because industry’s crying out for more skilled programmers and networking professionals, should we really be paying 5k–8k to be trained in these skills, or are these prices outdated? It’s a bit rich that many computer training providers are behind the times - supplying students with pen and paper methods. Should we really have to read through books when anything can be downloaded and watched on computers? Is it necessary to drive to training centres, spending more money for our overnights to get teaching we could have online? Anytime Interactive training should be available for me anywhere – at my convenience, but not at my cost.
With newer, user friendly training options on offer at a fraction of the cost of these prices, shouldn’t we acknowledge the fact that with regard to electronic learning, value means lower cost for higher quality. A new order is asserting itself in Computer training – in supermarket terms, it’s “Taste the Difference� goods for “Basic� prices. In this uncertain world we live in, bring it on.
(C) Scott Edwards - www.learninglolly.com. Scott Edwards has been involved in the IT and Training Industry for 30 years.
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